Online pure-plays own a lot of shoe consideration on screens. Specialty comfort retailers win on fit in-store – and lose if they never show up where people stream.

Multi-door California clusters (Bay Area to San Diego) map cleanly to hyper-local Connected TV, with creative that shows the fitting-floor difference.

The 6-month path

1. Film – On-site; deep b-roll for seasonal spots later.
2. Monthly creative – New 6-, 15-, and 30-second spots so one cut does not go stale.
3. Place – Hyper-local Connected TV / streaming. Not broadcast.

Brand Builder path: six months of film + monthly new spots + hyper-local Connected TV, with reporting. We map investment to your market on a call.

Many CTV ads scrape by near a 30% view-through. Our campaigns average 55-79%. No empty guarantees – we maximize the market that is available.

Private plan for Elie at Footwear etc. only – not listed on our site.